Wall · Glossary · Wall Ad Network
Wall Ad Network
also: Wall Ad Network Phase 0, UTM tracking
The Wall Ad Network is the campaign-attribution layer built on top of the referral system. Two URL formats: in-Telegram deeplink (seamless 1-tap UX inside Telegram, no off-Telegram redirect) versus the Universal redirector at wall.tg/r/<slug> (for off-Telegram surfaces; click-before-/start tracking gives accurate per-click attribution).
Orphan-safe attribution: typo'd URLs can be manually re-bound via SQL when a campaign was misconfigured — no clicks are lost. Reporting: per-channel + per-creative + per-placement breakdown. Phase 0 is live (UTM tagging, redirector, basic dashboards). Phase 1: AdCampaign + AdClick schema. Phase 2: /promo cabinet UI for advertisers. Phase 3: publisher cabinet + marketplace. Phase 4: public REST API for third-party advertisers.
Where Wall Ad Network appears on Wall
- wall.tg/r/<slug> — universal redirector
- In-Telegram deeplinks with ref_ prefix
- wall.support/ad-network full docs + URL anatomy
- /b/ads — public branch with case studies and market intelligence
Related terms
Common questions
How do I run an ad campaign on Wall?
Phase 0 is live: build a UTM-tagged URL (in-Telegram or wall.tg/r/<slug>), distribute through your ad channel (Telegram channels, Twitter, off-platform surfaces), see the click + conversion data in your creator dashboard. Phase 2 brings a /promo cabinet UI (target: 2026 Q3). Phase 4 brings a public REST API for programmatic advertisers.
What's the URL anatomy?
ref_<root>-<utm1>-<utm2>-<utm3>. <root> identifies you (the referrer / advertiser). <utm1-3> let you slice by channel + creative + placement. Example: ref_dumov-telegram-banner-jan26 means "@dumov's campaign, Telegram channel ad, banner creative, January 2026 placement."
Are there case studies?
Yes, at wall.support/case-studies. First wave: @fuckingenglish two-post campaign (322k subs RU English-learning audience), @postbot 23-language DM broadcast (739k active recipients out of 1.29M total). Wall publishes wins and misses; numbers populate as campaigns progress.